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Questions answered

Everything a tradesman asks before trusting a machine with their brand

Straight answers on how it works, who owns it, what it costs, and whether an AI built site can really get you more work.

Is this really built by AI? Will it look generic?

Yes, AI builds it, and it is steered so it does not look generic. Your logo is designed for you and you approve it before anything is built, or we build around the one you already have. The site takes its colours from that logo, its words from your services and your area, and your own photographs wherever you have them. Every build is then checked against a list of the tells that make a site look machine made, and a failure blocks the launch.

Do I own the website? What happens if I stop paying?

You own it. The domain is registered in your name and the site is yours to keep whether you stay with FORGE or not. If you stop a monthly plan, only the ongoing work stops. Nothing gets taken away.

How is it so cheap and so fast? What is the catch?

There is no agency overhead and no weeks of back and forth. The machine does the research, design, and build, and a human signs off the logo and the final result. That is why a real site costs from £174.99 and goes live in hours, not weeks. No catch, no lock in.

Will it actually get me more work?

It is built for search and conversion from day one. Local SEO, a quote form, review prompts, and a booking calendar are wired in, plus structured data that search engines and AI assistants can read. The site is a machine for turning searches into jobs, not a brochure.

Do I need to be good with computers? What do I have to do?

Almost nothing. You answer a short form once about your trade and your services, and you approve your logo. After that you get a simple dashboard that shows your enquiries. There is no website to manage and no software to learn.

Is there a contract or a lock in?

No lock in. The build is a one off fee. The monthly plans on GROW+ and SCALE are month to month, and you can pause or cancel when you like. You keep the site either way.

What if I already have a logo or photos?

Upload them and they go straight into the build. If you do not have a logo, FORGE designs one for you and you pick from real options. If you have no photos, the site is designed to look professional without them.

Is my data safe?

Yes. FORGE is registered with the Information Commissioner's Office (registration ZC176397) and handles your data under UK data protection rules. Your site runs on secure hosting with proper security headers from the first day.

How is this different from Wix or a normal agency?

Wix means you do all the work yourself. A normal agency means weeks of waiting and a bill in the thousands for a brochure. FORGE builds it for you from £174.99, a one off fee you own outright, and on GROW+ keeps it working every month after launch.

Free guides

Get found, in plain English

No jargon. The exact steps to get your trade business seen on Google, whether you do it yourself or let FORGE do it for you.

How to get your trade business on Google →A plain English guide to getting your trade business found on Google: your Business Profile, a real website, reviews and listings. What to do, in order. How to set up your Google Business Profile as a tradesman →How to set up your Google Business Profile as a tradesman, field by field: categories, service area, hours, photos, and reviews. The settings that win local jobs. Google Business Profile for electricians →Set up a Google Business Profile as an electrician: the right category, your service area, accreditations, and the reviews that decide who gets rung. Google Business Profile for plumbers →Set up a Google Business Profile as a plumber: the right category, hours that match when you answer, and the reviews that win emergency work. What a tradesman website really costs →What a trade website costs over three years, from website builders to freelancers, agencies and monthly rentals, with every price sourced and dated. Checkatrade or TrustATrader: what they cost and what you get →What Checkatrade and TrustATrader cost, what each one publishes, what members report paying, and what you own when you leave. Checked September 2026. The state of London trade websites, 2026 →We checked 581 Google Maps results for six London trades. Only 18.4% led to a working website that passes five basic checks. Why your Google Business Profile is not showing up, and how to fix it →Why a Google Business Profile does not show up, what video verification needs, whether it is free, and how to get reviews that count. From Google's own rules.

Short on time?

See yours before you decide.

Tell us your trade and we build a real preview of your site. No card, no call.

  1. 01

    Tell us your trade

    A few quick questions, one at a time. Your trade, your area, where to send it.

  2. 02

    We build your preview

    A real site with your name on it, researched for your local market.

  3. 03

    Like it, go live

    Pick a package and it goes live. You own every page of it.

Free to see. No card needed.

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The FORGE guarantee

Every site is checked against our own launch audit before it goes live, or we do not ship it. FORGE is ICO registered (ZC176397). Prefer email? sales@forgeisagentic.tech and a person will answer.